What's Included
The 2012 Marketing Guidebook now includes more than 1,300 profiles of supermarket chains, drug store chains, dollar store chains, supercenters, wholesale clubs, mass merchandisers, category killers and grocery wholesalers, and more than 350 profiles of nonfood, candy, tobacco and media distributors. Companies qualifying for inclusion are:
- All supermarket, wholesale club and supercenter chain buying offices operating three or more stores and making at $10 million or more annually in retail sales and their divisions
- All wholesaler buying offices supplying supermarket chains operating three or more stores and making $10 million or more annually in retail sales and their divisions
- Nonfood distributors
- Candy, tobacco and media distributors
- Specialty wholesalers
- Leading drug store chains
- Leading dollar store chains
- Leading mass merchandisers
- Leading category killers