Benefits

Only the Marketing Guidebook is backed by The Nielsen Company's exclusive Retail Site Database -- a unique store-level database covering over 500,000 retail store locations that are updated continually. This resource allows us to compile industry information more accurately than anyone else, and allows us to provide a resource that's organized by MARKET - the way you do business. Professionals rely on this source for grocery, drug and mass merchant insights to:

• Identify market share of top players in each market
• Evaluate retail sales coverage
• Study distribution patterns
• Set accurate sales goals
• Arm sales people with targeted, accurate sales and marketing plans
• Compile mailing/prospect lists
• Reach the real decision makers
• Strengthen their position and identify areas for growth